Property Management Blog

How to Write Rental Ads to Attract Wider Audiences

System - Friday, February 15, 2019
Property Management Blog

Rental ads are meant to gauge the interest of as many prospective tenants as possible. Given that there are a number of listings online, you need to make sure that yours is unique and casts your property in the best light. Here are some ways to write rental ads that attract wider audiences.

Identify the target market

When you are working on an ad, you should work on a script that speaks to the audience. As you list down the amenities in your ad, try to make sure they address most people’s needs. Spare some time to think whom you would like to especially market the property to and then market the most pertinent features of the property, accordingly. If you are looking to market to a larger audience and happen to have greater number of rooms than most other homes, focus on the spaciousness of the house.

Focus on the photos

When people search for listings online, the photos you upload along with the details are your most important resources. For this reason, you need to make sure they are captured in good lighting so that the property’s best features are clearly visible, and the audience is able to appreciate them as they should be. Needless to say, the main image for the ad needs to be the best one as this would be the image that attracts audience to the listing to begin with.

Prepare ads for each listing service

Different listing services could have different requirements. While some would require detailed descriptions, other might demand a certain number of images. You should educate yourself about all the requirements before you post the ad so that you are able to include information that most tenants usually look for. This could range from the length of lease to the security deposit.

Keep your target audience in mind when preparing rental ads so that you are able to focus on the most important details that prospective tenants seek.

At BBA Management, we offer full-service property management in Greater Boston cities like Brookline, Newton, Fenway, Kenmore and Cambridge. You can also contact us or call us at 617-734-6900 or send us an email at

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